Think Smart. Be Smart. Act Smart.

Now, more than ever, Americans must think smarter and act smarter. Especially when it comes to improving health care in America, an admirable goal we support. But we also know we can't tax our way to healthier lifestyles, and we need to make that clear to our members of Congress. After all, we do have an obligation to our children - and to ourselves - to promote healthy lifestyles through balanced diet and exercise. More

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SMART CHOICES FOR KIDS
The food and beverage industry is doing its part to reduce childhood obesity through innovation, nutrition education, and encouraging physical activity. America's leading beverage companies are cutting calories in schools across the country. CLICK HERE to find out more about the School Beverage Guidelines, part of a broader effort to teach children the importance of a balanced diet and exercise.
EDUCATION NOT TAXATION
Discriminatory and punitive taxes on soda and juice drinks do not teach our children to have a healthy lifestyle and have no meaningful impact on child obesity or public health. They just further burden working families already struggling in this trying economy. CLICK HERE to read more about why increased taxes are not the solution.
HEALTHY ECONOMY
American families and small businesses are struggling to survive in the current economy. CLICK HERE to learn more about the devastating economic impact of raising more taxes on the food and beverage industry...and on the millions of Americans who eat and drink every day.

Latest News


Can You Tax Away Obesity?

The Huffington Post
By Dr. Pamela Peeke, MD and author
January 16, 2010
All year long, newscasts have been filled with stories on healthcare reform and obesity in America. There’s no doubt that our current medical care delivery system is in need of some repair and refinement. And, most agree that we have an obesity epidemic on our [...]

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